Orange Card's mission is to provide consumer-oriented financial services through a team of capable, happy and motivated, which marked differences in quality and warmth. The strategy is differentiation through human resources, products and innovative services and integrated communication. The values reflect the perception of consistency between what is said and done and are in line with the corporate mission, namely inverted pyramid (the entire organization at the service of the client), open (the employees feel, create, listen and suggest a framework of two-way communication), joy of work (to make each day a positive experience in a framework of friendship) and continuous improvement (put all the capabilities, is the result of the quantity and quality effort is made).Orange Card in 2006 was awarded first prize to the company with the best climate for work, as ranked Great Place To Work organized by the Clarin Group, where more than 40,000 employees in 150 companies in Argentina. The key to success can be summed up in one of the phrases coined by Professor David Ruda, President of the Orange Card: "Find good people, respect them, give them opportunities to grow, be attentive to their needs, always keep the doors open to two-way communication, and encourage teamwork "